Redesigning the RTD App

Although I’m not currently shifting my focus to UI/UX Design, I chose to explore something new by undertaking a project to redesign the interface of the RTD (Regional Transportation District) mobile app.

I chose to feature a dominant orange against a dark UI background as a deliberate departure from RTD’s current bright color palette. Wanting to avoid the familiar red and blue, I opted for orange to evoke a more industrial, modernist feel while introducing a fresh and distinctive look.

In redesigning the interface, I proposed a new feature allowing users to share tickets within the RTD app—for example, purchasing a ticket for someone else and sending it via text. This addition would enhance user engagement and affordability, transforming the app from a solely individual experience to one that supports social interaction.