Eri - Eritrea, A Spotlight
For a senior thesis capstone, I developed a visually driven, socially engaged campaign that reimagines Eritrea’s cultural identity, accompained through poster designs, zines and stickers.
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problem
How can a socially-based, design-driven campaign that employs visual storytelling and narrative-building reposition Eritrea's cultural identity through internal pride within the Eritrean community and external awareness of its culture?
solution
Eri, which abbreviates for Eritrea, has evolved into an immersive, dynamic cultural experience spanning from eye-catching poster designs and flyers, to self-promotional collateral such as zines and stickers.
This project was inspired by my own journey: born in the United States and separated from Eritrea since childhood, I often felt a gap between my roots and my reality. Even though I was raised in a vibrant African-centered home, it was learning Eritrean traditions, language, and customs that truly anchored me and bridged that cultural divide.
This project blossomed into a vibrant visual design system for a campaign, crafting a renewed gathering place for the Eritrean diaspora. The posters boldly celebrate Eritrea's culture, drawing inspiration from treasured family photographs and cherished heirlooms. Choosing a campaign format rather than a single static piece reflects my desire to spark a broader sense of Eritrean awareness.
year
2026
timeframe
2-3 Months
tools
Fabricated poster designs with supplemental magazines and stickers
category
BFA Senior Thesis Capstone
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