RTD App Redesign

I began the process by creating a mood board that gathered UI patterns, visual references, and design aesthetics that resonated with me. While RTD already has a bright and well-established visual system, I became interested in exploring an alternative direction: imagining how the overall experience might feel if it were designed around a dark-mode interface from the ground up.

I chose to feature a dominant orange against a dark UI background as a deliberate departure from RTD’s current bright color palette. Wanting to avoid the familiar red and blue, I opted for orange to evoke a more industrial, modernist feel while introducing a fresh and distinctive look.

In redesigning the interface, I proposed a new feature allowing users to share tickets within the RTD app—for example, purchasing a ticket for someone else and sending it via text. This addition would enhance user engagement and affordability, transforming the app from a solely individual experience to one that supports social interaction.