UNSD Goal 11
Created a brandmark that embodies a collective vision of unity and sustainability, aimed at communicating the mission of the United Nations Sustainable Development Goal 11 to foster safer, more equitable, and community-focused futures.
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problem
How can a brandmark be used to raise awareness of sustainable urban development while encouraging community engagement and environmental responsibility?
solution
By creating multiple graphics designed as a flexible visual system that can adapt across social media, printed materials, merchandise, signage, and campaign assets while maintaining a clear recognition.
The project aimed to create a brandmark that works not as a single, isolated composition, but as a cohesive element that maintains consistency across multiple pieces. Drawing heavily from abstraction, the design avoids a conventional brandmark appearance, instead presenting an iconic, stylized symbol that evolves across applications to convey a larger narrative.
year
2025
timeframe
1-2 Months
tools
Adobe Illustrator
category
Branding and Identity
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