Branding
Crafty Action Society
Created a visual brand system for CVA's (Center for Visual Arts) cultural arts and activist programming club titled "Crafty Action Society."
Year :
2026
Industry :
Art Gallery
Client :
Katie Taft, Education Manager
Project Duration :
3-4 Weeks
Problem :
How can I develop a strong and cohesive brand identity for CVA’s cultural arts and activist programming club?
Solution :
Contributed to shaping the visual direction and design system, extending beyond logo creation to amplify its impact across key touchpoints—such as social media graphics and flyers—to strengthen Crafty Action Society's overall marketing presence.
Summary :
I led both the conceptual and visual development of the brand system. Throughout the process, I explored and selected a custom typeface that quickly became a standout, generating the most interest during the rebranding process. The parallel, radiating lines were inspired by the iconic rings of the 1968 Mexico Olympics, serving as a subtle homage while being reinterpreted through a modernist lens to create a vibrant, kaleidoscopic visual effect.
I amplified the lettering to make it distinctive and iconic. I explored using fill-in blocks to create a playful look for each letterform. I did not adjust the kerning or tracking, as no changes were needed.
The Challenge :
Since I didn't have access to artwork or photographic references, I set out to design a series of illustrative icons that capture the essence of the club.
The term "Craftivist"reflects a modern approach where artists use creative mediums not just for personal expression, but to inspire social awareness and action. I interpreted this concept visually by incorporating the "fist of power" as a central symbol, representing strength, unity, and activism. This imagery highlights how creative tools can be used as instruments for social change.
The transparent quality of the logo allows it to be layered seamlessly over the design, enabling each icon to function as a background visual element that carries a consistent aesthetic from one piece to the next. Overall, the success of this project helped me recognize the potential to build a curated collection of graphic icons for Crafty Action Society, with each icon representing and capturing the unique theme of its bi-weekly event.
More Projects
Branding
Crafty Action Society
Created a visual brand system for CVA's (Center for Visual Arts) cultural arts and activist programming club titled "Crafty Action Society."
Year :
2026
Industry :
Art Gallery
Client :
Katie Taft, Education Manager
Project Duration :
3-4 Weeks
Problem :
How can I develop a strong and cohesive brand identity for CVA’s cultural arts and activist programming club?
Solution :
Contributed to shaping the visual direction and design system, extending beyond logo creation to amplify its impact across key touchpoints—such as social media graphics and flyers—to strengthen Crafty Action Society's overall marketing presence.
Summary :
I led both the conceptual and visual development of the brand system. Throughout the process, I explored and selected a custom typeface that quickly became a standout, generating the most interest during the rebranding process. The parallel, radiating lines were inspired by the iconic rings of the 1968 Mexico Olympics, serving as a subtle homage while being reinterpreted through a modernist lens to create a vibrant, kaleidoscopic visual effect.
I amplified the lettering to make it distinctive and iconic. I explored using fill-in blocks to create a playful look for each letterform. I did not adjust the kerning or tracking, as no changes were needed.
The Challenge :
Since I didn't have access to artwork or photographic references, I set out to design a series of illustrative icons that capture the essence of the club.
The term "Craftivist"reflects a modern approach where artists use creative mediums not just for personal expression, but to inspire social awareness and action. I interpreted this concept visually by incorporating the "fist of power" as a central symbol, representing strength, unity, and activism. This imagery highlights how creative tools can be used as instruments for social change.
The transparent quality of the logo allows it to be layered seamlessly over the design, enabling each icon to function as a background visual element that carries a consistent aesthetic from one piece to the next. Overall, the success of this project helped me recognize the potential to build a curated collection of graphic icons for Crafty Action Society, with each icon representing and capturing the unique theme of its bi-weekly event.
More Projects
Branding
Crafty Action Society
Created a visual brand system for CVA's (Center for Visual Arts) cultural arts and activist programming club titled "Crafty Action Society."
Year :
2026
Industry :
Art Gallery
Client :
Katie Taft, Education Manager
Project Duration :
3-4 Weeks
Problem :
How can I develop a strong and cohesive brand identity for CVA’s cultural arts and activist programming club?
Solution :
Contributed to shaping the visual direction and design system, extending beyond logo creation to amplify its impact across key touchpoints—such as social media graphics and flyers—to strengthen Crafty Action Society's overall marketing presence.
Summary :
I led both the conceptual and visual development of the brand system. Throughout the process, I explored and selected a custom typeface that quickly became a standout, generating the most interest during the rebranding process. The parallel, radiating lines were inspired by the iconic rings of the 1968 Mexico Olympics, serving as a subtle homage while being reinterpreted through a modernist lens to create a vibrant, kaleidoscopic visual effect.
I amplified the lettering to make it distinctive and iconic. I explored using fill-in blocks to create a playful look for each letterform. I did not adjust the kerning or tracking, as no changes were needed.
The Challenge :
Since I didn't have access to artwork or photographic references, I set out to design a series of illustrative icons that capture the essence of the club.
The term "Craftivist"reflects a modern approach where artists use creative mediums not just for personal expression, but to inspire social awareness and action. I interpreted this concept visually by incorporating the "fist of power" as a central symbol, representing strength, unity, and activism. This imagery highlights how creative tools can be used as instruments for social change.
The transparent quality of the logo allows it to be layered seamlessly over the design, enabling each icon to function as a background visual element that carries a consistent aesthetic from one piece to the next. Overall, the success of this project helped me recognize the potential to build a curated collection of graphic icons for Crafty Action Society, with each icon representing and capturing the unique theme of its bi-weekly event.