Graphic Design
Eri - Eritrea, A Spotlight
For a senior thesis capstone, I developed a visually driven, socially engaged campaign that reimagines Eritrea's cultural identity, accompanied through poster designs, zines and stickers.
Year :
2026
Industry :
Creative Agency
Client :
BFA Thesis Exhibition
Project Duration :
2-3 Months
Problem :
How can a socially-based, design-driven campaign that employs visual storytelling and narrative-building reposition Eritrea's cultural identity through internal pride within the Eritrean community and external awareness of its culture?
Solution :
Eri, which abbreviates for Eritrea, is a project that spans from eye-catching poster designs and flyers, to self-promotional collateral such as zines and stickers.
My Story :
This project was inspired by own journey: born in the United States and separated from Eritrea since childhood. I often felt a gap between my roots and my reality. Even though I was raised in a vibrant African-centered home, it was learning Eritrean traditions, language, and customs that truly anchored me and bridged that cultural divide. In many ways, I have always felt inspired to deepen my understanding of my culture and explore my roots.
The Challenge :
The main challenge of this project was determining how best to present the narrative through either a first-person or third-person perspective. Although I initially wanted the project to be rooted in a first-person account, I ultimately chose to develop a third-person narrative that could educate audiences who may be unfamiliar with Eritrean customs and traditions. This approach allowed the project to become an outspoken narrative that highlights and celebrates Eritrea’s rich historical, cultural, and social heritage.
This project blossomed into a vibrant visual design system for a campaign, crafting a renewed gathering place for the Eritrean diaspora. The posters boldly celebrate Eritrea's culture, drawing inspiration from treasured family photographs and cherished heirlooms. Choosing a campaign format rather than a single static piece reflects my desire to spark a broader sense of Eritrean awareness.
More Projects
Graphic Design
Eri - Eritrea, A Spotlight
For a senior thesis capstone, I developed a visually driven, socially engaged campaign that reimagines Eritrea's cultural identity, accompanied through poster designs, zines and stickers.
Year :
2026
Industry :
Creative Agency
Client :
BFA Thesis Exhibition
Project Duration :
2-3 Months
Problem :
How can a socially-based, design-driven campaign that employs visual storytelling and narrative-building reposition Eritrea's cultural identity through internal pride within the Eritrean community and external awareness of its culture?
Solution :
Eri, which abbreviates for Eritrea, is a project that spans from eye-catching poster designs and flyers, to self-promotional collateral such as zines and stickers.
My Story :
This project was inspired by own journey: born in the United States and separated from Eritrea since childhood. I often felt a gap between my roots and my reality. Even though I was raised in a vibrant African-centered home, it was learning Eritrean traditions, language, and customs that truly anchored me and bridged that cultural divide. In many ways, I have always felt inspired to deepen my understanding of my culture and explore my roots.
The Challenge :
The main challenge of this project was determining how best to present the narrative through either a first-person or third-person perspective. Although I initially wanted the project to be rooted in a first-person account, I ultimately chose to develop a third-person narrative that could educate audiences who may be unfamiliar with Eritrean customs and traditions. This approach allowed the project to become an outspoken narrative that highlights and celebrates Eritrea’s rich historical, cultural, and social heritage.
This project blossomed into a vibrant visual design system for a campaign, crafting a renewed gathering place for the Eritrean diaspora. The posters boldly celebrate Eritrea's culture, drawing inspiration from treasured family photographs and cherished heirlooms. Choosing a campaign format rather than a single static piece reflects my desire to spark a broader sense of Eritrean awareness.
More Projects
Graphic Design
Eri - Eritrea, A Spotlight
For a senior thesis capstone, I developed a visually driven, socially engaged campaign that reimagines Eritrea's cultural identity, accompanied through poster designs, zines and stickers.
Year :
2026
Industry :
Creative Agency
Client :
BFA Thesis Exhibition
Project Duration :
2-3 Months
Problem :
How can a socially-based, design-driven campaign that employs visual storytelling and narrative-building reposition Eritrea's cultural identity through internal pride within the Eritrean community and external awareness of its culture?
Solution :
Eri, which abbreviates for Eritrea, is a project that spans from eye-catching poster designs and flyers, to self-promotional collateral such as zines and stickers.
My Story :
This project was inspired by own journey: born in the United States and separated from Eritrea since childhood. I often felt a gap between my roots and my reality. Even though I was raised in a vibrant African-centered home, it was learning Eritrean traditions, language, and customs that truly anchored me and bridged that cultural divide. In many ways, I have always felt inspired to deepen my understanding of my culture and explore my roots.
The Challenge :
The main challenge of this project was determining how best to present the narrative through either a first-person or third-person perspective. Although I initially wanted the project to be rooted in a first-person account, I ultimately chose to develop a third-person narrative that could educate audiences who may be unfamiliar with Eritrean customs and traditions. This approach allowed the project to become an outspoken narrative that highlights and celebrates Eritrea’s rich historical, cultural, and social heritage.
This project blossomed into a vibrant visual design system for a campaign, crafting a renewed gathering place for the Eritrean diaspora. The posters boldly celebrate Eritrea's culture, drawing inspiration from treasured family photographs and cherished heirlooms. Choosing a campaign format rather than a single static piece reflects my desire to spark a broader sense of Eritrean awareness.